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Ten ways your website can contribute to your bottom line
(November 21, 2003 - Westchester County, NY)
- Generate
hot leads for your sales
department. Search engine positioning is a key.
- Ecommerce. If you have a product that can be
delivered, you can sell it online. And your online store never
sleeps.
- Reduce or contain payroll and H/R expenses by
letting your site
answer questions, provide commonly needed forms and
documents, give directions, and provide instructions.
- Increase your market area. If you're local,
you can inexpensively go regional. If regional, get national. Search
engine placement can drastically
increase your visibility.
- Maximize your marketing investments. A web site
can track both online and traditional marketing campaigns, allowing
you to effectively track your Return on Investment (ROI) so you
can cut out the programs that aren't making you money, and target
those that are.
- Save printing costs and keep your product catalog
up to date. Unlike costly print catalogs, your web store can be
updated constantly, with no cost to you if you have the right shopping
cart for your business.
- Save your valuable time by letting your site give the details
about your business that can keep you tied up on the phone for
hours.
- Increase new sales while breaking the brick
and mortar boundary. According to the Center
for Media Research, last year online consumer sales
increased by 39% over the previous period.
"This is particularly impressive, considering the fragile
economy and one of the worst holiday retail seasons in recent
memory. "
- Increase repeat sales/customer loyalty. With
an easy to navigate, user-friendly site, you can help your current
customers by answering questions and providing information about
your business while projecting the stability and strengths of your
company.
- Serve relevant ads from businesses who pay you for
traffic you send. Google AdSense is one solution.
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