Search Engine Ranking Guarantee
First we'll give you our guarantee - then, we'll shoot holes in
some bogus search engine ranking guarantees that less scrupulous
firms
are using.
Our Search Engine Ranking Guarantee
We guarantee your rankings will improve in Google, Yahoo! and
MSN.
These are the three most important search engines and provide the
results for many others.
Although no one can guarantee a specific ranking in any
particular search engine or directory, we will always strive to get and keep
your site ranked in
the highest possible position. Our clients have obtained top 10 rankings in Google,
Yahoo!, AOL, MSN, Alta Vista and more.
Bogus SEO Guarantee Game One: The Nonspecific Guarantee
Lots of our competitors offer guarantees without specifics, like
this:
" If your web site is not ranked in a top 10
listing within 90 days of submission of your optimized site, you
will receive a
full refund."
Shooting Holes In The Nonspecific Game
In this scenario, only one of your terms, any one of them at all
- not necessarily your most important - just one of them has to get
into any search engine's top 10 places just once to live up to the
terms of this bogus guarantee.
Bogus SEO Guarantee Game Two: The Kitchen Sink Guarantee
Some of our competitors' cite a ridiculous number of search engines,
including unimportant ones and paid listings. Here's another typical
guarantee some of them use:
"Guaranteed Top Placements - Our SEO
plans include a guaranteed number of top 10 and
top 20 placements. Top placement is defined as one of your
keyword phrases being listed
in the major search engines including Altavista, AOL Search, Ask
Jeeves, Excite, FAST/AllTheWeb, Google, HotBot, Iwon, Looksmart,
Lycos, MSN, Netscape, Open Directory Project, Overture, Teoma, and
Yahoo!."
Shooting Holes In The Kitchen Sink Game
Again, this doesn't mean your important terms will make
it to the top, and here's another dirty little
secret in the game: one of the listed engines, Overture, lets
them buy a listing for pennies.
Let's see how this plays out with a really popular term: insurance.
As of this writing, a bid of $1.50 would get you in the top 10 on
Overture for that word. All an unscrupulous SEO has to do is make
that bid on Overture for the term, grab a screen shot of the results
page with you in the top ten to prove you were listed, then withdraw
the bid - which means your listing is then gone. |
