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Web Development

Our Philosophy of Web Development: "Don't Move Their Cheese"

Web development encompasses the site navigation, architecture, traffic flow, and all the coding, scripting, programming and other technical stuff that breathes life into a design on the Internet.

Wouldn't it be frustrating if your local supermarket moved everything around on you?

Say you're in a hurry on the way home from work and just want to run in for a nice block of cheese - but it's not in it's usual spot! For some unfathomable reason, they've moved pasta to the cheese spot, and now it'll take forever to figure out where they put the cheese.

That probably wouldn't make you a very happy customer.

Same thing goes for web sites that try to get too fancy with the navigation. Where's the link to go back to the home page? How do I contact them? HOW DO I BUY SOMETHING?

You don't want your web visitors to go through that. And we certainly don't.

We believe that site navigation is the most critical element in developing a successful web site. Navigation must be easy to find, easy to use, and often does it's job best by not calling attention to itself. Unless you are in the business of selling fancy website navigation bars, there is no reason for the "nav" to dominate your visitors' stays. We'd rather they focus their attention on your message, product, service or anything else that leads to improving your bottom line.

Site architecture underlies the navigation system. It's the structure of your site, determined in processes called "wire framing" and "site mapping." Site architecture must be developed before any design work can begin.

Site traffic flow is how you want visitors to travel through your site. Just like supermarkets lay out their aisles with careful strategies to optimize their chances of selling, web sites should guide visitors in the direction you want them to take.

That's how we help them find the cheese.

As for the technical stuff, we know all the HTML, DHTML, CSS, ASP, JS (and an alphabet soup of other things) that you'll ever need from a web developer.